Asia Deal Hub, in collaboration with the Japan External Trade Organization (JETRO), is pleased to announce the release of a comprehensive report examining how non-Japanese enterprises, particularly from the United States, Europe, and China, are influencing the investment landscape across ASEAN.

The report offers an in-depth analysis of Foreign Direct Investment (FDI) trends in six key ASEAN markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. It highlights emerging opportunities, strategic considerations, and regulatory developments relevant to companies seeking to establish or expand their presence in the region.

Report Highlights

• Investment Trends and Market Dynamics- Analyzes post-pandemic FDI shifts, profiles leading investor nations, and outlines sectoral priorities shaping capital flows into ASEAN.
• Sectoral Insights- Identifies high-growth sectors such as semiconductors, electronics, electric vehicles (EVs), digital infrastructure, and renewable energy. The report also outlines country-specific investment opportunities aligned with these industries.
• Policy and Regulatory Environment- Examines national investment frameworks, government incentives, and evolving regulatory landscapes that influence foreign market entry and expansion strategies.
• Opportunities for Collaboration- Explores areas for strategic collaboration between Japanese and non-Japanese enterprises, particularly in manufacturing, supply chain integration, technology partnerships, and regional market development.

Key Findings

• ASEAN continues to position itself as a high-growth investment hub, attracting robust FDI inflows, particularly in the manufacturing, financial services, and digital economy sectors.
• US-based companies are targeting high-tech manufacturing, financial services, and logistics infrastructure, while Chinese firms are investing heavily in EV production and digital connectivity.
• European investors are leveraging opportunities in industrial automation, clean energy, and smart manufacturing across ASEAN.
• ASEAN governments are actively revising investment policies to attract high-value, tech-driven, and sustainable industries through targeted incentives and policy reforms.

This report serves as a valuable reference for investors, business leaders, and policymakers seeking to understand the evolving footprint of non-Japanese enterprises in ASEAN and the corresponding opportunities for partnership and engagement.

Access the full report via the JETRO website.

For further insights on how your organization can navigate and capitalize on ASEAN’s dynamic investment environment, please contact the Asia Deal Hub team.