From Research to Revenue in 12 Weeks: Fast-Tracking Market Entry for a Multinational Food Manufacturer in Malaysian market
August 7, 2024
Background & Objective
The project was initiated by a well-established multinational company in the food ingredients and agricultural commodities industry, which aimed to expand its presence into the food industry with a brand-new packaged food product in Malaysia. The client, venturing into the packaged food market for the first time with a brand-new product, sought to:
Expand Market Reach: Penetrate the Malaysian market and establish their new packaged food product.
Secure Effective Distribution: Identify and partner with qualified local distributors to ensure efficient product distribution across Malaysia.
However, navigating a new market presented significant challenges:
Distributor Selection: Finding local distributors with the appropriate product portfolio match, distribution reach, and regulatory expertise was crucial for success.
Market Knowledge: Gaining insights into the latest market trends, major players, and potential launch hurdles was essential for a strategic market entry.
Our Service/Solutions
To tackle these obstacles, we provided a comprehensive array of services. This multi-faceted approach ensured a streamlined market entry process with minimal time investment for the client.
In-Depth Market Research: Conducted comprehensive research on companies handling food brands in Malaysia, analysing their distribution coverage and studying regulatory processes for food product submission and importation. This comprehensive research provided the foundation for identifying suitable local distributors and formulating a strategic market entry plan.
Targeted Distributor Matching: Leveraged an exhaustive database of potential partners to identify local distributors that precisely aligned with the client's requirements. Ensured shortlisted candidates possessed the necessary capabilities, including:
Product portfolio compatibility with the client's food product.
Distribution network reach across desired regions within Malaysia.
Regulatory expertise for efficient product import and compliance.
Expert Industry Insights:
Shortened the selection process and ensured optimal matches by incorporating insights from retail industry experts:
Convenience store specialists
Hypermarket specialists
Supermarket specialists
Gathered valuable insights on:
Latest market trends in the Malaysian food industry.
Major players in the market landscape.
Potential concerns or challenges that could affect the product launch.
Streamlined Launch Process:
Utilizing the combined power of research, targeted matching, and expert insights, ADH:
Generated a comprehensive initial list of over 100 potential distributors.
Efficiently shortlisted this list to 10 highly qualified candidates based on expert recommendations.
Facilitated:
Sample arrangements for distributors to experience the client's new food product firsthand.
Site visits to potential distributor locations, fostering stronger relationships and a deeper understanding of their operations.
Results Achieved
Below mentioned outcomes demonstrate the effectiveness of ADH's Marketing Hub in facilitating a streamlined and successful market entry for the client:
Identification of Suitable Distributors: Successfully identified local distributors that matched the client's product portfolio and distribution coverage requirements in Malaysia.
Streamlined Market Entry: Facilitated the client's market entry into Malaysia by providing a curated list of potential distributors aligned with their needs, enabling swift and efficient partnership establishment.
Expert-Backed Selection: Leveraged industry experts' insights to shortlist distributors, ensuring that the chosen partners were well-suited for the client's product launch and market objectives.
Time-Efficient Process: Completed the distributor matching process within 12 weeks, demonstrating a rapid and efficient approach to market expansion.
Streamlined Launch Process: The facilitated sample arrangements and site visits ensured a smooth and efficient product launch process for the client's new food product in Malaysia.
Client Satisfaction: The project's success was evident in the client's request to replicate the same approach for market entry in Hong Kong, showcasing their trust in ADH's expertise
Why Choose Asia Deal Hub?
Extensive Market Expertise: With a deep understanding of Asian markets and industry trends, we offer tailored solutions that align with your business objectives and market expansion goals.
Comprehensive Services: From research and distributor matching to expert insights and on-the-ground support, we provide end-to-end assistance to streamline your market entry process and drive success.
Data-Driven Approach: Leveraging our exhaustive database and advanced AI/machine learning technology, we ensure precise distributor matching and strategic decision-making for accelerated market penetration.
Industry Insights: Benefit from insights gathered from retail industry experts, enabling informed decisions, and ensuring alignment with market dynamics and consumer preferences.
Proven Track Record: Our success in facilitating market entry for multinational companies underscores our ability to deliver tangible results and drive growth in diverse industries and markets across Asia.
Time-Efficient Solutions: Our streamlined processes and efficient methodologies enable swift execution, allowing you to capitalize on market opportunities and stay ahead of the competition.
Empowering Market Expansion, One Partnership at a Time: Choose Asia Deal Hub for Your Success Story in Asia
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