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Facilitating Overseas Expansion for a Multinational Kitchen System Manufacturer in Asia

August 7, 2024

Background & Objective 

A leading multinational kitchen system manufacturer, with a strong global presence, embarked on an ambitious venture to expand their operations  across AsiaThey aimed to solidify their position as a kitchen industry leader by establishing a foothold in this dynamic and rapidly growing market. 

However, to achieve successful market entry, the client recognized the crucial role of collaborating with local partners. These partners would be instrumental in: 

  • Elevating Customer Engagement: Understanding the nuances of local preferences and cultural considerations to tailor their offerings and marketing strategies for maximum impact. 

  • Optimizing Service Delivery: Building a robust and efficient network for distribution, installation, and after-sales service to ensure a seamless customer experience. 

The client faced two primary challenges that hindered their ability to identify the most suitable partners:

  • Limited Understanding of Industry Dynamics: The client lacked in-depth knowledge of the complex industry structures within their target Asian markets. This included the intricacies of the construction phase and the development process for real estate projects, which heavily influence kitchen system procurement decisions. 

  • Locating Appropriate Local Distributors: Identifying ideal local distributors proved to be a formidable obstacle. The client needed partners with a strong presence in the home furnishing segment, established retail distribution networks, and expertise within the real estate development market. 

Our Service/Solutions  

Below is the breakdown of the offered solutions/services ADH provided to address the client's challenges 

Market Research & Industry Analysis: 

  • Conducted in-depth research with a focus on the kitchen system industry structure within the client's target Asian countries, particularly Malaysia. 

  • Analyzed major players in the market, segmented the market landscape, and identified ongoing projects relevant to the client's offerings. 

  • Provided the client with valuable insights to inform their market entry strategy and tailor their approach to each specific market. 

Strategic Partner Identification & Matching: 

  • Leveraged ADH extensive network and industry expertise to identify potential local partners who could support the client's expansion goals. 

  • Focused on identifying architecture firms and interior design companies specializing in the kitchen business, ensuring alignment with the client's vision and target market. 

  • Implemented a meticulous selection process to evaluate partners based on their capabilities, experience, and regulatory compliance. 

Expert Integration & Insights: 

  • Augmented client’s research efforts by incorporating valuable insights from industry experts with diverse backgrounds. 

  • Included architects, business development managers from leading furniture companies, and local kitchen manufacturing companies in consultations. 

  • These experts provided the client with a deeper understanding of the industry specifics, market dynamics, and nuances of local customer preferences. 

This combination of market research, strategic partner identification, and expert integration aimed to equip the client with a comprehensive understanding of the Asian market and connect them with the most suitable local partners for successful collaboration. 

Results Achieved

The project yielded significant results for the client, empowering them to navigate the complexities of Asian market entry and establish a strong foundation for future growth. Here's a breakdown of the key achievements: 

  • Streamlined Market Entry: The project significantly accelerated the client's market entry process by providing them with the necessary knowledge and connections. 

  • Strategic Partnerships Established: By identifying ideal local partners, ADH facilitated the formation of crucial collaborations that will support the client's long-term success in the Asian market. 

  • Enhanced Competitive Advantage: Equipped with a deep understanding of the market and strong local partnerships, the client is well-positioned to gain a competitive edge in the Asian kitchen system industry. 

Why Choose Asia Deal Hub? 

Asia Deal Hub (ADH) offers a unique and valuable suite of services specifically designed to help businesses succeed in the dynamic market. Here are some key reasons why you should choose ADH as your partner for growth: 

  • Unparalleled Network and Expertise: We possess an extensive network of contacts and deep industry knowledge across Asia. This allows us to connect you with the most suitable partners, navigate complexities, and unlock valuable opportunities in your target markets. 

  • Accelerated Time-to-Market: By providing comprehensive market analysis, facilitating introductions, and streamlining the partnership process, ADH helps you enter the Asian market faster and more efficiently. 

  • Local Knowledge & Cultural Understanding: ADH bridges the gap between your business and the local market. We possess a deep understanding of cultural nuances and market dynamics, ensuring your approach resonates with your target audience. 

  • Focus on Strategic Alignment: We go beyond simply connecting you with partners. ADH facilitates workshops and discussions to ensure clear communication and shared vision, fostering long-term and successful collaborations. 

Building Bridges to Success: Strategic Partnerships for Asian Market Entry

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