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Connecting Continents: Finding the Perfect Chat App Integration Partner in Asia

August 7, 2024

Background & Objective

The client, a leading multinational electronics manufacturing company, aimed to integrate a digital chat application into its product ecosystem to enhance customer engagement and service delivery in Asia. However, they faced significant challenges:

Navigating the Asian Super App Ecosystem: The client needed to understand the rapidly evolving landscape of super apps in Asia, including growth trends, user penetration, and the diverse functionalities these apps offer.

Securing a Seamless Integration Partner: Identifying a compliant and suitable super app integration partner was crucial for seamless and effective integration.

Our Service/Solutions

To tackle these obstacles, we provided a comprehensive array of services:

Deep Dive Industry Research & Landscape Mapping: conducted thorough research into the adoption rates and functionalities of super apps across Asia. This encompassed an examination of major players, their market presence, and the range of services they offer. Mapped down the clear picture of the industry landscape.

Leveraging Expert Insights for Smarter Super App Decisions: Tapped into our network of industry experts to gather invaluable insights on the super app landscape and potential integration partners. Key contributors included:

1. Business Development leader from an Indonesian Super App company
2. Product Team Lead from a Thai internet communication app
3. Operations Head from an Indian instant messaging platform

Partner Identification and Matching: Identified and matched the client with the most suitable super app integration partners based on their specific needs and compliance requirements.

Recommendations & Solutions

Our comprehensive approach led to significant outcomes for the client:

Enhanced Insight: The client acquired a comprehensive understanding of super apps in the Asian market. This encompassed detailed insights into their functionalities, user demographics, and key features driving engagement.
Integration Roadmap: A robust integration strategy was successfully formulated with a chosen super app. This roadmap delineated technical, operational, and compliance requirements essential for seamless integration
Partner Identification: We curated a list of potential integration partners, assessing them based on capabilities, regulatory compliance, and alignment with the client's strategic objectives.

Why Choose Asia Deal Hub?

High-Speed Industry Insight: The client benefited from rapid access to in-depth industry insights, enabling them to make informed decisions quickly.
Expert Leverage: By leveraging insights from industry experts, the client was able to identify and engage with the right partners, ensuring a higher likelihood of successful integration and strategic alignment.

With ADH, conquer the super app landscape, driving customer engagement and operational efficiency through strategic digital integration

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