Identifying and segmenting the market potential 

Developing a database of electrical and electronics companies in ASEAN.  

Conducting extensive market surveys with over 100 targeted retailers. 

Market Deep Dive: Our initial focus involved conducting an exhaustive examination of the ASEAN electrical components market. This included segmenting the market based on product types, consumer demographics, and regional distribution, thereby assessing growth potential within each segment. 

Unveiling Market Dynamics: We engaged in interviews with over 100 targeted retailers across ASEAN, collecting both qualitative and quantitative data. Subsequently, we meticulously analysed this data to uncover pivotal market trends, challenges, and opportunities. Leveraging these insights, we formulated a robust GTM strategy. 

Leveraging Expert Insights: Leveraging our expansive network of industry experts, we meticulously curated an extensive database of electrical and electronics companies operating within ASEAN. This database featured detailed profiles of companies engaged in the manufacturing, distribution, and retail of electrical products. Notable experts involved in this endeavor included: 

Comprehensive Market Understanding: In-depth knowledge of the ASEAN electrical components market, including segmentation and potential growth areas.  

Targeted Retailer Database: A detailed list of target retailers across all regions, facilitating focused marketing and sales efforts.  

Strategic GTM Roadmap: A clear and actionable roadmap for GTM implementation, tailored to the client's specific needs and market conditions.  

Expert Recommendations: Strategic recommendations and benchmarking insights from industry experts, enabling the client to position themselves competitively in the market. 

Market Expertise: We possess deep knowledge of Asian markets, like the electrical components market in ASEAN, allowing us to provide relevant and actionable insights. 

Data-Driven Approach: Our strategies are built on rigorous research, analysis, and market surveys, ensuring they are well-informed and targeted. 

Extensive Network: We leverage a vast network of industry experts, like product managers and marketing specialists, for unparalleled industry knowledge. 

Holistic Solutions: We go beyond research, providing a comprehensive approach that includes database development, expert consultations, and a customized GTM plan. 

Proven Track Record: As demonstrated in the case study, our approach empowers clients to achieve successful market penetration and growth in Asia.